Blog

Useful resources and ecommerce insights.

What is Social Commerce? The New Way People Shop Online

Social commerce is transforming how consumers discover and buy products. Learn what it is, how platforms like TikTok Shop are leading the charge, and how brands built on YouPurr like Cartreel and LoveOfBrew are capitalizing on this trend.

20 April 2026

How to Scale Your Shopify Collective Store: A Step-by-Step Growth Guide

Learn proven strategies to scale your Shopify Collective store beyond its limits — expand your vendor network, diversify your platform, and build a high-growth marketplace business.

14 April 2026

How to Find an Investor for Your Online Marketplace Business

Learn how to attract the right investors for your marketplace startup, from preparing your pitch to understanding what venture capitalists and angel investors look for in ecommerce platforms.

10 April 2026

How to Build Traction with Your Online Marketplace

Learn proven strategies to attract vendors before launch, grow your shopper mailing list, and create sustainable momentum that turns your marketplace into a thriving ecosystem.

8 April 2026

Shopify Collective vs YouPurr: Which Multi-Vendor Platform Is Right for Your Business?

A detailed comparison of Shopify Collective and YouPurr as multi-vendor platforms. Discover the key differences, pricing, features, and which solution best fits your marketplace business model.

22 March 2026

Should I Build an Online Store or a Marketplace? The Complete Guide for Ecommerce Entrepreneurs

Discover the key differences between building a traditional online store and launching a multi-vendor marketplace. Learn which business model suits your goals in today's saturated ecommerce landscape.

20 March 2026